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Home > Videos > Story of fashion: Moschino, a rebirth signed by Jeremy Scott!

Story of fashion: Moschino, a rebirth signed by Jeremy Scott!

access_time 00:01:13

The first show for moschino signed by jeremy scott, a true fashion troublemaker, raised with pop culture and streetwear. exuberant, eccentric, crazy, his creativity is wild. he presented his first collection for the italian label during the milan fashion week in february 2013. a collaboration that put the brand back in the limelight. for his first collection, jeremy scott set the tone and deflected a symbol of american consumerism.with interview from jeremy scott:i really just thought about all the dna of the brand. i thought about the tailored suits and how predominant this was always in his career making these ‘tailleurs’ and trying to take that and making humour on my own with taking the mcdonalds element and kind of making ‘fast fashion’ and kind of playing with that. and then i took the streetwear element which was always very popular with moschino and moschino jeans and i wanted to kind of play with that and the hip-hop element.music free to take : “mine all mine by katrina stone” artlist