Just like the feeling you get when you enter any joseph shop, the same feel-good feeling was felt at the presentation of the new spring/summer 2015 collection with softness and comfort being the key words. creative director, louise trotter translated this notion to the clothes by using natural materials like linen, cotton, silk and knitwear. a sportswear feel was also clearly present, with the bermuda style shorts, and a mix of wide legged trousers, t-shirt dresses ready to be thrown on, oversized fluid t-shirts, all worn with coloured socks. interview: louise trotter: it was very much about this element of almost about the sportswear but in a very urban setting, so imagine how kids adapt sportswear, and how i personally used to adapt sportswear as well when i was younger and this idea of this uniform that’s created by adapting sportswear from different types of sportswear and that was the street element of the collection.i wanted to move away from all the techno side of fabrics which have been around for quite a while now, and i really wanted to do something that was more about volume and shape and less about the structure of the fabrication. i took cotton, silk, linen, lambskin, very sort of basic, not basic, natural fibres, and then worked into those fibres.there’s always a very large part of joseph which belongs to tricot and it’s something that i work on season after season to reinvent what joseph tricot looks like, and so the knitwear element is very important.i didn’t want the colour to distract from the clothes, as i said i wanted to keep; as i said i went with very natural yarns and quite noble yarns and so i wanted to represent them more in their true form versus dyeing them or changing their colourmusic from the show.