The world is changing and fashion and beauty need to change too - and fast - speakers at the Decoded Future summit in London said. Sustainable packaging, rental, resale and Gen Z mean the old rules no longer apply.
Pure London’s upcoming show in July will showcase over 700 brands, including sustainable labels and premium names, as well as present the opportunity to discuss the industry’s latest developments in a series of talks.
The streetwear trend has been impacting the luxury sector for a while and a new survey from luxury marketplace and VIP concierge service HushHush shows it has taken over from the opulent luxury of years gone by.
Links between fashion brands and major cultural moments are becoming increasingly more important for selling product collections so it's no surprise to see that H&M is linking with Netflix for a Stranger Things collab.
According to a survey for the Altagamma association with BCG, a growing interest in collaborations and second-hand items are the features of a new kind of luxury goods consumption, chiefly by youngsters.