Yoox Net-A-Porter is adding more new tech to its webstores offer and this week has unveiled “a unique styling suite to deliver [an] innovative shopping experience to customers worldwide” for its Yoox off-price store.
YNAP said its Cyber Weekend lived up to predictions with a strong rise in demand for “fine jewellery and watches, partywear and exclusive items as luxury customers treated themselves to something special.”
The luxury group is bolstering its digital resources, by taking direct control of its labels’ e-tail operations, until now managed by YNAP, and joining forces with Apple to improve the customer experience.
Luxury shoppers are using ‘cyber weekend’ to treat themselves to exclusives, including luxe watches and jewellery. They also want one-of-a-kind experiences, and are more influenced by Instagram posts than ever.
Andrea Panconesi, owner of LuisaViaRoma, the famed boutique in Florence, opens his first ever pop up in Manhattan on Friday. So, we met Andrea for his take on etailing, family businesses and not selling out to any fund.
Mr Porter and Roger Dubuis are launching a collab collection on the menswear site with the luxe price tag also including a big experience element as they work with Lamborghini to add a strong USP to the products.
Luxury goods group Richemont struck a cautious note after reporting sales numbers hurt by moves to combat the grey market and efforts by the Chinese government to discourage consumers from spending overseas.
Richemont and China’s Alibaba Group have unveiled a global strategic partnership that will see the two star retail brands under the Yoox Net-A-Porter banner being taken directly to the all-important Chinese consumer.