Yoox-Net-A-Porter is ramping up its ultra-luxury offer as it targets the highest spending fashion fans and said it’s going to add more than 100 new personal shoppers and client relations managers within its luxe unit.
As Kering’s chief digital officer, Grégory Boutté is doing more than preparing to integrate e-commerce, he wants to make it agile in the digital realm. As such, Gucci will optimise stock allocations this year.
Kering, owner of brands including Gucci, will tighten its grip on its e-commerce operations, focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.
The Outnet is one of fashion’s most successful e-tailers, and a key division within Yoox Net-A-Porter (YNAP), the fashion industry’s online store leader. We met its MD, Emma Mortimer, to hear her latest plans.
The YNAP buy lit a rocket under Richemont sales last year, but it dented profitability. Yet the group remains strong with jewellery and watches buoyant while Chloé and Dunhill have seen good reactions to new products.
Net-A-Porter has enlisted the likes of Victoria Beckham, Isabel Marant and Alexa Chung to design exclusive t-shirts for International Women’s Day. All proceeds from their sale will go to Women for Women International.
Cartier owner Richemont on Friday said “yellow vest” protests in France weighed on its sales momentum in the last three months of 2018, even as growth in key markets like China kept up at a healthy pace.
Yoox Net-A-Porter is adding more new tech to its webstores offer and this week has unveiled “a unique styling suite to deliver [an] innovative shopping experience to customers worldwide” for its Yoox off-price store.
YNAP said its Cyber Weekend lived up to predictions with a strong rise in demand for “fine jewellery and watches, partywear and exclusive items as luxury customers treated themselves to something special.”