Premium activewear brand Sweaty Betty is being bought by US giant Wolverine for nearly £300. The 23-year-old London company has been a winner from the athleisure trend and this has boosted its value in recent years
Adidas has drawn up a shortlist of bidders for its Reebok brand as it seeks to draw a line under an ill-fated investment that never lived up to the German sporting goods company's expectations, sources said.
The outdoor apparel and footwear group has announced that it expects its second-quarter sales to exceed the figures achieved by the company in the same period two years ago, before the impact of the Covid-19 pandemic.
The outdoor apparel and footwear group announced on Tuesday that it has named Isabel Soriano as president of international, while Katherine Cousins is joining the company as global brand president of Sperry.
Sporting goods maker Adidas has launched the sale of its Reebok brand in an auction which risks being affected by a political row over possible forced labour in China's western Xinjiang region, three sources said.
Reviving old-fashioned or forgotten brands requires a set of certain skills – patience, respect for DNA, deep-pockets and real affection for a marque, which for some reason Italians seem particularly good at doing.
The outdoor and active apparel and footwear company announced a 14.1% decline in its third-quarter sales on Thursday, despite strong performances from its e-commerce channel and the Saucony and Chaco brands.
The Canadian parka specialist has been extending its range ever since its 2017 stock market listing. It is now set to enter the footwear market, having hired Adam Meek, formerly global senior VP of product at Sperry.