And they are off. Applications opened Friday for aspiring talent in the LVMH Prize, the most financially beneficial annual award in fashion. Young hopefuls - limited to under 40 years - have until February 4 to apply.
The Eternal City suddenly seemed eternally young, after the four-day Altaroma, a novel mix of haute couture shows; debutant catwalks displays, exhibitions and talks featuring fashion, design and photography greats.
And the multi-cultural winner is Act no1. The youthful duo of Luca Lin and Galib Gassanoff, whose brand is named Act no1, on Friday in Rome won the 2017 edition of Who Is On Next? - Italy’s key young designer prize.
The last edition of AltaRoma showed unprecedented vitality this July. Its president, Silvia Venturini Fendi, told FashionMag how the event is now completely renewed, focusing on young couture designers.