The Federation de la Haute Couture et de la Mode has released estimates revealing that collectively all its catwalk seasons in Paris so far in 2021 scored a Media Impact Value of nearly a quarter of a billion euros.
In the last year, the luxury industry’s digitalisation process has accelerated at all levels, radically transforming the labels’ relationship with the public, as shown recently by Bottega Veneta, Versace and Balmain.
At least three Chinese celebrities on Saturday dropped German fashion house Hugo Boss, the latest foreign brand caught in a concerted boycott by Chinese consumers over Western accusations of forced labour in Xinjiang.
China’s top ride-hailing app dropped Swedish fashion retailer H&M from its listings as Chinese celebrities stopped endorsing foreign labels in a growing uproar over Western accusations of forced labour in Xinjiang.
More foreign retail brands came under criticism from social media in China on Thursday, in the wake of Beijing's propaganda offensive against H&M over the Swedish company's previously aired concerns on Xinjiang.
Swedish clothing giant H&M's decision to no longer source cotton from China's Xinjiang region is drawing a backlash as the country adopts an increasingly assertive stance against accusations of human rights violations.
Following a year heavily affected by the Covid-19 pandemic, a new report from Launchmetrics has measured the success of the luxury industry’s marketing investments, crowning Dior as the undisputed media king.