Chinese brand ambassadors of fashion labels from Coach to Givenchy have severed ties with the companies over products which they said violated China's sovereignty by identifying Hong Kong and Taiwan as countries.
The luxury label is one of the first international brands to open an official account on the booming Chinese social media and e-tail site, also known as Red, visited each month by 200 million consumers.
With millennials leading growth in China’s booming beauty industry, a recent report highlights the steps taken by the classic American cosmetics company to appeal to the Middle Kingdom’s increasingly affluent youth.
Sales by China’s retail businesses during the Lunar New Year holiday rose 8.5 percent from a year earlier, pushing up consumer stocks on Monday, but a cooler pace of growth added to evidence the economy is slowing.
The South Korean electronics company has announced that it is canceling its partnership in China with Supreme Italia, a brand based in Barletta, Italy which trades off its likeness to cult NYC streetwear label Supreme.
A Chinese model who featured in a Dolce & Gabbana promotional video attacked for being culturally insensitive has apologised for her role in the production, more than two months after the firestorm erupted.
At a time when luxury giants are targeting global consumers and having to navigate local sensibilities, the impact of their understandable caution on their marketing campaigns is causing some ad concepts to backfire.