H&M’s Arket label will become the latest of the group’s brands to launch on Zalando with a debut on August 21. It joins H&M’s Weekday and Monki, which are already available on the giant European platform.
The latest player to enter the rapidly developing fashion rental market is Swedish fast fashion giant H&M, with a deft high street collection of archival evening wear, in a concept store that opens this Friday.
H&M Group said this week that its youth-focused Weekday retail brand has become the first fashion label globally to create a garment with a new ultra-sustainable fabric from IFC, a textile start-up it has invested in.
As size and fit remain “two of the biggest pain points for customers,” H&M’s Weekday brand has used new technology to test its ability to create products that are “made to a unique size and fit preference”.