At the latest Milan fashion week, designers have expressed real ecological awareness for the first time in their shows, without sacrificing creativity, business or glamour, as in any fashion week worthy of its name.
The US-based fashion group announced on Thursday that it has begun a new strategic partnership with Alibaba’s Tmall. The company’s major brands will open flagships on the platform and gain insights on the Chinese market.
Gucci may not have grown quite as fast in the latest quarter, according to Kering’s recent results, but it continues to be hugely popular, with the brand making it back to the top spot in the latest Lyst Index for Q2.
The fashion brand has announced that it is launching a digital flagship on Tmall. The storefront will also be featured on the Tmall Luxury Pavilion, the platform set up by Alibaba Group to host luxury and premium brands.