After working at Sephora, and leading Kenzo Parfums for nine years, Patricia Tranvouëz has left the LVMH group to take charge of the French lingerie and ready-to-wear retailer, replacing Cédric Taravella.
After supporting the creation of Livy in 2017, the French group has buttressed its lingerie business by buying a stake in Ysé, an underwear label founded in 2012 by Clara Blocman and Bérengère Lehembre.
Launched by the fashion designer Lisa Chavy, Livy is celebrating its first birthday. To kick off its second year, the brand has launched a dedicated online store and will launch in department stores internationally.
Join FashionNetwork.com for a guided tour of Etam's Tech Center in Marcq-en-Barœul, as the lingerie brand prepares pieces for its Live Show, set to take place on 25th September 2018, the first day of Paris Fashion Week.