True Religion Apparel Inc on Monday filed for Chapter 11 bankruptcy protection for a second time in less than three years, becoming another casualty of the coronavirus outbreak that has ravaged the retail sector.
The sportswear label, recently bought by US investors, unveiled a new look at Pitti Uomo. The collection by Dao-Yi Chow heralds a high-end positioning for Sergio Tacchini, which is relocating to the USA.
Having previously served as vice president of design for True Religion from 2006 to 2017, Wells will now be responsible for product design, marketing and driving the creative direction of the brand as creative director.
As the LA-based streetwear and denim brand continues its search for a permanent CEO, True Religion has announced the appointment of consultant Farla Efros as its second interim CEO in just over half a year.
As it seeks to reposition itself on the streetwear scene, the LA-based denim brand announced on Wednesday that it has named the co-founder of high-end lifestyle e-magazine UpscaleHype as its new artistic director.