We didn’t think we’d still be talking about the impact of Black Friday this far into the New Year. But the latest Ipsos Retail footfall tracker, shows us that the big discount day in late November affected January.
How bad was UK retail last month? On the footfall front it was very bad indeed. Ipsos Retail Performance’s Retail Traffic Index showed store visits dropping 9.1%. But was it a sign of worse to come or a one-off blip?