Tod’s said that preliminary sales figures showed that group revenue fell 2.6% in 2019 to €916.1 million, pushed down by weaker business in Italy and the rest of Europe. A year earlier, Tod’s revenues fell 3% globally.
Tod’s has linked up with the noted Japanese designer brand Mame Kurogouchi for its latest T Factory collaboration. The project was first launched in September 2018 with a collaboration with Alessandro Dell’Acqua.
Luxury goods group Tod's beat analysts' expectations for 2019 revenues on Thursday after sales picked up in the fourth quarter, and said its strategy to lure more younger consumers was starting to show results.
˝I wanted to restore Italian buon gusto,˝ explained Walter Chiapponi, the new creative director of Todʼs, as he unveiled his first ideas for the brand in an elaborate mock-up of a 1960s grand hotel bar.
The luxury footwear brand has diversified into jewellery, releasing a debut collection inspired by the buckles of its shoes. For its launch campaign, the Tod's-owned label has hired model Sophia Hadjipanteli.
Car maker BMW has inked a five-year licence deal with the eyewear group starting on January 1 2020, for the design, production and distribution of eyeglasses and sunglasses for the BMW, BMW M and BMW M Motorsport lines.
Tod’s posted a fall in nine-month revenues and said it would be “challenging” to meet full year profit forecasts as it steps up investments to bolster sales hit by a weak domestic market and turmoil in Hong Kong.