The fashion brand has announced that it is launching a digital flagship on Tmall. The storefront will also be featured on the Tmall Luxury Pavilion, the platform set up by Alibaba Group to host luxury and premium brands.
The French luxury house has launched its fragrance and beauty offering on Chinese e-commerce platform Tmall, the first time that consumers in the country can purchase Chanel products online outside of its official site.
Chinese e-commerce giant Alibaba on Wednesday launched an English-language website for its Tmall marketplace aimed at merchants, in an attempt to double the number of international brands on the platform.
Just a few days after JD.com reported record-breaking sales for the mid year 6.18 shopping Festival, rival Alibaba Group has also said that it shattered multiple records for the event with luxe fashion strong
Alibaba and JD.com are leading a major push by e-commerce giants in China to retool their relationship with merchants - offering them a trove of shopper data in return for broader and closer partnerships.
It was a mixed (luxury) bag of results for Mulberry in the 53 weeks to the end of March with the UK company saying its international business developed, its D2C strategy progressed, but the UK market was challenging.
Fashion brand & Other Stories is tapping into the Chinese market for the first time.The H&M-owned ready-to-wear label has announced plans to debut on Alibaba's Tmall, an online B2C marketplace, this fall.
The luxury menswear label closed 2018 with net income of €34 million (+4%) and is forecasting further growth in 2019, after acquiring a stake in Thom Browne and striking e-tail partnerships with Farfetch and Tmall.