Few people are better placed to suggest how fashion, luxury and beauty brands can reach Chinese consumers than Christina Fontana, director of fashion & luxury Europe for Alibaba, the world's biggest e-commerce company.
The Chinese e-commerce giant has announced a new strategic partnership with the AR beauty experience developer, which will see YouCam Makeup cosmetics try-on technology integrated into the Taobao and Tmall platforms.
The US-based fashion group announced on Thursday that it has begun a new strategic partnership with Alibaba’s Tmall. The company’s major brands will open flagships on the platform and gain insights on the Chinese market.
Alibaba Group Holding Ltd will buy e-commerce business Kaola from Chinese gaming company NetEase Inc for $2 billion, adding a platform that specializes in supplying luxury goods from abroad to Chinese consumers.
Pandora, the world's biggest jewellery maker, will relaunch its brand at an event in Los Angeles later on Wednesday as it tries to attract middle-class shoppers seeking affordable luxury back to its stores.
Canada Goose Holdings' quarterly gross margins missed estimates on Wednesday, as the luxury apparel maker sold more of its light-weight spring season clothes, which are not as profitable as its $1,000 parkas.