Digital-first resale platform The RealReal has identified maximalism and sustainability as two of the biggest trends on the second-hand fashion market in the 2010s, with Supreme claiming the title of most valuable brand.
In a fashion industry more focused on recycling than ever before, more and more brands are launching initiatives to facilitate this and keep their products out of landfill and Burberry has unveiled a RealReal link-up.
According to the latest report from luxury consignment platform TheRealReal, Gucci currently leads the pack when it comes to resale, while streetwear has kept its cool and logomania is conquering new categories.
Shares of US online luxury reseller The RealReal Inc jumped 40% in their debut on Friday, giving it a market capitalization of $2.32 billion and signalling increased investor appetite for listings of consumer companies.
The world is changing and fashion and beauty need to change too - and fast - speakers at the Decoded Future summit in London said. Sustainable packaging, rental, resale and Gen Z mean the old rules no longer apply.