Superdry sales may have fallen again in the first half, but the company seems to be on the right track, and full-price is becoming a bigger part of the mix as the firm works towards its new future vision.
Superdry has confirmed Julian Dunkerton in the CEO role that he has held since he mounted a successful comeback earlier this year. On Monday the company said that his contract as CEO has been extended.
In defiance of the UK retail crisis, the British clothing business has taken a 6,000 sq ft unit at the shopping centre in Stoke-on-Trent, where it will showcase its latest clothing and sportswear collection.
London Designer Outlet, which sits next to Wembley Stadium, enjoyed a 9.2% increase in retail sales in June, July and August compared with the same months in 2018, boosted by the sold-out Spice Girls reunion tour.