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The latest advertising campaign marks a “reconnection with the soul of the brand” following a period of declining sales, a corporate shift and a refocused design direction.
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296 published items with the word (s) or phrase Superdry in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Superdry goes back to its roots with emphasis on vintage Americana")
Superdry goes back to its roots with emphasis on vintage Americana -
![]( "Superdry Q1 beats expectations despite sales drop, gets new financing facility")
Superdry Q1 beats expectations despite sales drop, gets new financing facilityStruggling fashion retailer Superdry had good news on Monday as it announced a new financing facility and that its trading in recent months has been better than it was expecting, even though it remains down.
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![]( "Activist investor buys Superdry stake, says it supports founder's vision")
Activist investor buys Superdry stake, says it supports founder's visionThe news that activist investor Gatemore has built up a 3.4% stake in Superdry has refocused attention on the recovery prospects for the former high-flying company.
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![]( "Inspecs grows manufacturing capacity with new acquisition")
Inspecs grows manufacturing capacity with new acquisitionThe Bath-based eyewear company has acquired the manufacturing operations of a lens business as it continues its push for vertical integration.
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![]( "Superdry ends China JV, shuts stores as online, wholesale become focus")
Superdry ends China JV, shuts stores as online, wholesale become focusSuperdry is to take back control of its China operations. It will close its stores in the market but said China remains important and it's shifting its focus to the growth channels of online and wholesale.
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![]( "Discounts surge in June, but interest in high street shopping also up - report")
Discounts surge in June, but interest in high street shopping also up - reportUK fashion retailers have been trying to get ahead of Amazon by discounting heavily as the e-tail giant plans its fashion-focused Biggest Sale in the Sky that kicks off on June 22, new data has shown.
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![]( "Superdry in large-scale robot implementation at distribution centre")
Superdry in large-scale robot implementation at distribution centreSuperdry has boosted the use of robots in its British distribution centre with the company installing 46 Hikrobots in the Burton-on-Trent centre this spring after a pilot project with just six of the robots in 2018.
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![]( "Inspecs revenues and profits soar in “milestone year”")
Inspecs revenues and profits soar in “milestone year”The Bath-based eyewear manufacturer more than doubled pre-tax profits to $7.35 million in 2019 as revenues jumped nearly 7% to $61.25 million. The British company reports in US dollars.
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![]( "Superdry sales plummet but e-tail and womenswear are strong")
Superdry sales plummet but e-tail and womenswear are strongPlunging store sales but a surge online were the big stories in Superdry's latest quarter and full year. It remains upbeat as recovery signs are being seen, even though store closures will delay its turnaround.
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![]( "The Hut Group announces payment partnership")
The Hut Group announces payment partnershipThe Hut Group has jumped on the ‘buy now, pay later’ trend with a new partnership with flexible payment platform Laybuy.