Since the Rolling Stones store opened on London’s Carnaby Street store 14 months ago, it’s been busy developing collaborations to maintain links to a younger audience. But this latest one is certainly its biggest yet.
The tie-up’s in the name. ‘We Are The Champions’ title and lyric is behind a collaboration between sportswear brand Champion and rock band Queen. November 2 will see the Champion launch of a limited-edition collection.
Using retail areas as more than just places for stores in order to draw in more consumers has long been a strong initiative from Shaftesbury. And a particular focus has been music links when it comes to Carnaby Street.
Expect to see a new stream of Spice Girls merchandise as Universal Music’s Bravado unit has acquired the rights for the girl group across merchandising, D2C products, touring, brand and retail licensing/distribution.
The first physical show from the American designer, presenting his third collection for the LVMH-owned house, combined Gothic touches, couture details and a disruptive, pastel-shaded collaboration with Josh Smith.
The new Queen The Greatest experiential pop-up store opened on Carnaby Street on Tuesday morning with a big focus on apparel as Universal Music Group’s Bravado unit looks to take advantage of rising West End footfall.
First it was a Rolling Stones store, now mega-band Queen is to open a space on Carnaby Street with an experiential pop-up shop celebrating five decades of its music and featuring fashion collabs, among other items.
Palm Angels has launched not one but three debut scents with fragrance specialist 19 – 69, in the latest product development from the Italian hipster skateboard brand, following on link-ups with Missoni and Vilebrequin.
The Rolling Stones merchandise production line is on a sporting roll. Hot on the heels of linking up with the Euro 2020, the group’s RS No.9 Carnaby retail arm has now teamed up with Team GB for the Tokyo Olympics.
Fresh from launching a fashion collection with Umbro linked to the Euros football tournament, The Rolling Stones rock band has debuted a beach-related collection in conjunction with lifestyle brand Sunnylife Australia.