The clothes are still snug and cosy, but fashion designers are now dreaming of outings and parties, judging from the womenswear collections for next winter presented virtually in New York, London, Milan and Paris.
A study in contrasts on Saturday morning at Milan Fashion Week, as two key fashion marques played against their reputations. Giorgio Armani showing evening ideas but as daywear, Sportmax revolutionizing its DNA.
Eyewear giant Marcolin has named Alessandro Beccarini as its Style & Product Development Director with responsibility for the management and development of all the group’s eyewear collections worldwide.
Sportmax was launched in 1969 as the avant-garde label of Italian fashion group Max Mara. It is now retracing its 50-year history with a book and a capsule collection, and is about to renovate its Paris boutique.
Milan expects to host nearly 500,000 visitors on April 8-14 for the huge, city-wide event, an incredible opportunity for fashion and luxury labels to present countless projects and special initiatives.
In Milan the parting farewell generally addressed to a friend by the Milanese is "buon lavoro," literally "good work," which after a very busy week in the Italian fashion capital, summed up the mood and the style here.