There are two opposing camps this season in fashion. One sees women post-lockdown refusing to sacrifice comfort for future; the other, led by Dolce & Gabbana, insists women are desperate for a night on the dancefloor.
The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.
Trade show organisers have been forced to cancel the events planned for June, and are reviewing their plans. Among the options, postponements and ramped-up virtual solutions, as the end of lock-down remains uncertain.
Fashion labels are coming up with new strategies to deal with a menswear season that has been hugely compromised by the Covid-19 pandemic, forcing the cancellation of the June trade shows and fashion weeks.
After the serial cancellations of the June men's Fashion Weeks, the benchmark menswear show has announced the postponement of its next summer edition, which is now scheduled to be held in Florence on September 2-4.
Paris Fashion Week opened on Monday 23 September, and the Première Classe, Woman, Tranoï and Splash trade shows will follow suit at the end of the week, attracting buyers who came to the French capital for the event.