JD Williams, Simply Be and Jacamo owner N Brown made a major loss in the latest year as its decision to exit its physical stores put pressure on the bottom line. But it also announced key strategy changes.
The group has launched a new high-tech photo studio aimed at improving its online experience by introducing different types of product shots and reducing the time it takes to get products ready for online.
With UK retail in its current fragile state, every results announcement is being jumped on for signs of a recovery, which made N Brown’s interim figures of particular interest. And is a recovery on the cards? Not yet.
The social-first marketing group generated over 2 million earned impressions with its National Lingerie Day campaign for the plus-size apparel brand, driving 10,000 followers to Simply Be USA’s Instagram account.
Harvey Nichols is continuing its transformation via tech as well as by reshaping its physical space. Now new tech that makes the content in brand videos instantly shoppable has been introduced into its flagship store.