There may be a consensus that stuck-at-home consumers will be buying sweatpants and other comfort clothing for the foreseeable future, but a new Moda Operandi trend report suggests the future for fashion is brighter.
Without question, this has been the strangest season in fashion in 50 years, where designers have been busy asking themselves what the point of their profession is. What the French call "une remise en question."
One felt a little like genuflecting entering the stage set of Christian Dior on Tuesday, when the house’s designer Maria Grazia Chiuri staged her latest feminist fashion opus, set in a concept-art cathedral.
With activewear a key category during and post-lockdown, lingerie retailer Boux Avenue is continuing its expansion into the active category this autumn and will be putting marketing support behind it with a new campaign.
The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.