The new funding comes from investors including Jay-Z’s venture firm Marcy Venture Partners and growth-equity firm Avenir Growth Capital, bringing the brand’s total amount of backing to approximately $70 million.
As the upcoming New York Fashion Week in September approaches, Rihanna’s Savage x Fenty and Amazon have announced that the lingerie brand’s Fall/Winter 2019 show will stream exclusively on Amazon Prime Video.
The rumoured launch by LVMH of a global label with pop star Rihanna is now official and imminent. Heralded for this spring, the label is called Fenty, the name of some of Rihanna’s existing product lines.
The Florida-based owner of Chico’s, Soma and White House Black Market announced on Wednesday that it will be launching TellTale, a new digital-first millennial-focused intimates brand, at the end of this month.
Savage x Fenty, the lingerie line led by music and fashion star Rihanna which is spearheading the inclusivity movement in the intimates industry, has launched a new subscription-based service dubbed Xtra VIP.