Diversification, licensing and retail expansion, these are the strategic priorities for the Italian fashion label, which is about to enter China and is launching its first watches line in partnership with Timex.
A year and a half after taking charge of the ready-to-wear label owned by Italian fashion group OTB, CEO Stefano Biondo has left. He will be replaced by Barbara Calò, Marni’s global omni-channel retail director.
The company set up from scratch in 2014 by luxury group Kering, the industry’s first to internalise its eyewear business, is about to top the €500 million revenue mark, and says it isn’t interested in Safilo.
International luxury giant LVMH unsurprisingly announced on Wednesday that it will take over through Thélios the licence for Dior eyewear, once the deal with Italian group Safilo will expire in December 2020.
The Italian executive stepped down from his role as EVP at Marcolin in June in order to concentrate his energies into Thélios, the joint venture between the Italian eyewear group and LVMH which he has led since launch.
After losing the profitable Gucci licence in 2017, the Italian eyewear group has announced the end of the long-standing deal with Dior, whose licence will go to Thélios, the company set up by LVMH and Marcolin.