Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
The German label injected a hefty dose of energy at Milan Fashion Week on Thursday, with a frenetic show-performance to unveil its latest collaboration with legendary US sportswear brand Russell Athletic.
Hugo Boss said that it's seen a solid start to the year as it revealed its first-quarter sales. Not that those sales rose. In fact they were down 8% currency-adjusted, or 10% in total to €497 million.
The American brand founded by Ronnie Fieg is opening a store in the French capital. Spread over three floors, the 16,000-square-foot location not only offers the label's latest collections, but also a restaurant.
Supermarket results aren’t always exciting for anyone interested in fashion but with the Sainsbury’s Tu range grabbing market share and launching new range extensions, this is one supermarket that can’t be ignored.