If fashion has any honey pot it is surely Hyères, which attracts a unique blend of hipster stars, clever insiders, and, this season, Supima, the quality American cotton grown in the deserts of the American South West.
Once all roads led to Rome. This weekend, all things fashionable converged on Hyères. Where, in an era of growing female empowerment one witnessed a flowering of female talent in all three of the festival’s disciplines.
The designers who made the cut include London-based UK labels "A-Cold-Wall" by Samuel Ross, and Charles Jeffrey's "Charles Jeffrey Loverboy," as well as the US-based brand "Eckhaus Latta" by Zoe Latta and Mike Eckhaus.