On Friday, the share price of Tod’s on the Milan Stock Exchange was strongly on the upswing, the market saluting the appointment of Chiara Ferragni to the group’s board as Tod’s aims to appeal to a younger audience.
“Everyone reacts to sincere things. When you do something that you really believe in it, and not just for commercial reasons, people react... people understand,” argues Roger Vivier's artistic director, Gherardo Felloni.
The Istituto Marangoni has named Sonia Ben Maaouia to be the postgraduate program leader, on the Paris campus of the international fashion college. She joins the school after eight years with Karla Otto.
The Prada group’s label targeting younger consumers has appointed Benedetta Petruzzo, formerly with the Kering group, as its new CEO. She succeeds Maria Cristina Lomanto, who left last summer to join Roger Vivier.
Tod’s said that preliminary sales figures showed that group revenue fell 2.6% in 2019 to €916.1 million, pushed down by weaker business in Italy and the rest of Europe. A year earlier, Tod’s revenues fell 3% globally.
The luxury footwear brand has diversified into jewellery, releasing a debut collection inspired by the buckles of its shoes. For its launch campaign, the Tod's-owned label has hired model Sophia Hadjipanteli.