With ‘social shopping’ becoming an increasing focus for fashion retailers, River Island is “rolling out a suite of advanced tech, streamlining its social commerce capabilities to power discovery-driven purchasing.”
The UK’s Which? Magazine has published its regular annual list of the best and worst UK retailers, and while fashion names don’t figure at the very top and the very bottom of the list, they come close.
Handbags and accessories specialist Lulu Guinness is launching on-site social commerce with content tagged #HowDoYouLulu from Instagram being tracked down at speed and displayed on the brand’s website.
Fashion retail chain River island is rolling out AI technology from Spain’s Nextail to its 343 stores in the UK Ireland, Asia, the Middle East and Europe as it works to to boost sales and increase margins.
As it continues to work through its turnaround, M&S has sometimes looked to be deprioritising fashion compared to food, but now it has appointed a new creative agency to give a boost to its Clothing & Home ops.