River Island’s important new offer RI Home 160-piece collection has debuted in its stores and online with the company now targeting its customers’ complete lifestyles as well as just their fashion choices.
Investment and changing business conditions dented River Island profits last year, a report said on Monday. While the results aren’t due until later this month, The Telegraph said operating profit fell by over £55m.
River Island is to relocate and upsize its presence at The Grafton in Cambridge after committing to opening a full-sized anchor store. Meanwhile, Debenhams is refurbishing its store to introduce a new beauty hall.
The development, led by Capital & Regional, includes an 86,000-square-foot extension to the existing shopping centre, which houses popular brands including JD Sports, New Look, River Island, Sports Direct and TK Maxx.
River Island is launching its first homeware range, divided into three key trends, this autumn. Titled RI Home, the collection will include soft furnishings, decor accessories and furniture, and storage options.