Facing slowing global demand for diamond jewellery, international diamond companies are reshaping marketing campaigns to tap a growing pool of independent female spenders in China, the world's second largest economy.
Anglo American's diamond unit De Beers will keep its diamond exploration budget steady at $35 million in 2017, the company said, although it has turned to new technology to try to improve the rate of discoveries.
International diamond producers on Friday unveiled a new marketing slogan "Real is Rare" to reach out to a younger generation of buyers, although major producer De Beers says diamonds will always be forever.
The Diamond Producers' Association, set up last year, to spur demand, will launch a slogan early in June to replace "diamonds are forever", viewed as one of the most successful campaigns of all time but in need of upd...
Britain's top share index hit a two-week high on Monday, led by Tesco following its upgrade by Morgan Stanley and improving sentiment on growing expectations of further stimulus from the European Central Bank.