Burberry on Friday announced the opening of its long-awaited social retail store in China’s technology hub Shenzhen, “blending the physical and social worlds in a digitally immersive retail experience”.
The coronavirus crisis has disrupted the seasonal pattern for high-end collections, but many labels are sticking as close to a regular schedule as possible. And on Friday, Burberry unveiled its SS21 pre-collection.
Burberry has launched the second of the Monogram collections created by Riccardo Tisci with an even bigger splash than usual this time as the accompanying campaign is fronted by Kendall Jenner. It has its own game too.
The Festival d’Hyères - the most noted award for young fashion talent on the continent - has been postponed until the second half of October; the latest major fashion event called off due to the coronavirus pandemic.
Burberry picked a star-studded cast to present its Spring/Summer 2020 collection, bringing together three of the most highly regarded models on the planet, sisters Gigi and Bella Hadid and Kendall Jenner.