Hackett London has a new force to drive its AW21 collection campaign. The heritage/fashion menswear brand has hired British racing driver and former Formula 1 world champion Jenson Button to front the new campaign.
Sergio Tacchini Europe and Sugi International have announced a new long-term footwear licence deal that will see products launching for AW22. Sugi will distribute the branded footwear to retailers across the EMEA region
Lyle & Scott is to open its first store in the UK’s capital with a debut at London Designer Outlet (LDO). It follows a number of labels that have signed up for an LDO shop since pandemic restrictions were eased.
Italian company Fashion Box, which owns denim brand Replay, said it saw revenues rising 10.3% to €262.3 million during 2019. It also saw a 30% surge in EBITDA at €28 million, which represents 11% of its total turnover.
Late last week, the Parc des Princes in Paris was decked out in Replay colours, as local club PSG and the Italian denim label presented the first collaboration in a partnership set to continue for the next four years.
Five weeks into strikes crippling French transport, signs of the potential strain for the broader economy in France are starting to emerge as consumers shun shops and commuters struggle to get to work.
Replay has partnered with the French football team Paris Saint-Germain as its “denim partner”. The Italian brand will dress the team’s players in denim until 2023 as the club continues to explore fashion partnerships.
Amazon chose denim for the theme of the event it held in Berlin from October 24 through 27, offering a playful festival experience to visitors as it seeks to boost its fashion credentials in the minds of consumers.