Italian company Fashion Box, which owns denim brand Replay, said it saw revenues rising 10.3% to €262.3 million during 2019. It also saw a 30% surge in EBITDA at €28 million, which represents 11% of its total turnover.
Late last week, the Parc des Princes in Paris was decked out in Replay colours, as local club PSG and the Italian denim label presented the first collaboration in a partnership set to continue for the next four years.
Five weeks into strikes crippling French transport, signs of the potential strain for the broader economy in France are starting to emerge as consumers shun shops and commuters struggle to get to work.
Replay has partnered with the French football team Paris Saint-Germain as its “denim partner”. The Italian brand will dress the team’s players in denim until 2023 as the club continues to explore fashion partnerships.
Amazon chose denim for the theme of the event it held in Berlin from October 24 through 27, offering a playful festival experience to visitors as it seeks to boost its fashion credentials in the minds of consumers.