The sportswear brand has announced the launch of a plant-based running shoe. The result of three years of research, the Forever Floatride Grow supports the brand’s objective to reduce the use of petroleum-based plastics.
To succeed Brian Grevy, who is leaving for Adidas, Gant has tapped Patrik Söderström, who has been in charge of commercial operations at the menswear label since 2016, and will start in his new role on February 1.
Victoria Beckham’s fashion business remains loss-making and the latest accounts, for 2018, show that its losses widened last year as sales fell. But it also talked of profitable Q4 EBITDA for the current year.
At the Vogue Fashion Festival in Paris on Friday, the British businesswoman revealed her future plans, with a focus on Victoria Beckham Beauty, and talked about her vision of feminism and her business approach.
The brands are combining their technologies and launching a collaborative sneaker. Titled Instapump Fury Boost, the shoe merges Adidas’ Boost exclusive technology with Reebok’s Instapump Fury silhouette.