Running until 4 May, the store offers an immersive experience with a unique display against opalescent panels. Customers are invited to join the schedule of activities, which includes immersive yoga classes.
Ted Baker's comp sales edged down in 2017 but an e-tail surge more than made up for that. And growth continued across the UK, Europe and North America, although recent snowstorms have dented the new year's trading.
Ted Baker enjoyed a “good retail performance” over the tough Christmas trading period with the company saying on Wednesday that the eight weeks to January saw retail sales rising 9%, or 10.5% at constant exchange rates.
October was clearly a tough time for Ted Baker but the business, which is one of the UK's most successful fashion retailers, overcame the challenges with an e-tail surge and continuing wholesale strength.
An e-commerce super-surge, higher womenswear sales, UK and European strength and a boost for US wholesale (despite that country's retail woes) have all helped drive Ted Baker to another set of powerful results.