Ted Baker enjoyed healthy trading over the Christmas period, but its biggest strength was its e-commerce operations as physical stores growth went nowhere near to matching the dynamic e-tail performance.
As ‘hug-gate’ continues to wreak havoc with Ted Baker’s share price, the company has issued a trading update containing good news and bad: revenue has dipped but e-tail soared and sales have recovered in recent weeks.
The premium brand has unveiled an advertising campaign that will run on the sides of buses, taxis and underground stations across London, as well as in print publications, online and social media, this month.
Ted Baker is boosting its licensed business further and has entered a global deal with Timex “to underpin its own global plans with a unique offering in watches that complements its apparel and accessory collections.”
Ted Baker continues to power ahead in e-tail but the hot summer hurt its retail stores and the company admitted the environment is still challenging, although it remains one of the top performers in the fashion sector.
Pentland Group may be expanding its footwear ops in deals with brands such as Karen Millen and Lacoste, but it’s losing its Ted Baker license as that company buys its UK and US footwear ops and takes them in-house.