Rakuten is now the main sponsor of Tokyo Fashion Week. The event has been re-named as "Rakuten Fashion Week Tokyo" starting with the event’s upcoming edition for spring/ summer 2020, which will take place in October.
Rakuten Marketing, the division of the Japanese giant Rakuten in charge of targeting and advertising customisation, has appointed Anthony Capano to the newly created role of international managing director.
French digital experience platform Contentsquare has bought e-merchandising solution provider Pricing Assistant and Israeli firm Clicktale, a competitor of Contentsquare in the field of user experience metrics.
Direct-to-consumer brands, also known as internet-born brands, are encouraged to embrace sustainability as more and more consumers begin to make purchasing decisions that reflect their environmental and ethical values.
Koché has made a much-lauded return to Tokyo Fashion Week, hosting a show full of winks to Japanese pop culture, including a series of Pikachu looks, the result of a collaboration with the Pokémon mascot's upcoming film.
Strong e-commerce demand is fuelling Asia's air freight market, with the U.S.-China trade war having minimal negative impact so far and in some cases even boosting shipments, industry executives said on Friday.