Following a decision by the Italian government, trade shows Pitti Uomo, Pitti Bimbo and Pitti Filati will take place exclusively online on the Pitti Connect platform which will remain online until the start of April.
Pitti Connect took a novel turn with Herno CEO Claudio Marenzi presenting the brand’s latest sustainable ideas with Globe, before linking to Eataly founder Oscar Farinetti, who has launched eco-retail concept Pea Green.
The iconic menswear trade show will open its doors in Florence from 12 to 14 January, reducing in length from four to three days, but with longer hours. The event will also maintain a digital platform.
Few people play as pivotal a role in Italian fashion as Raffaello Napoleone, the chief executive officer of Pitti Imagine, whose twice-a-year menswear salon is, to many people, the top-ranked fashion salon anywhere.
Pitti, fashion’s most important menswear trade fair, has praised the EU agreement to create a 750-billion-euro coronavirus recovery fund, and revealed more details of its plans to welcome Dolce & Gabbana in September.
On 2 and 3 September, the Italian fashion house will show its haute couture pieces alongside creations from a selection of Florentine craftsmen in an effort to kick start the fashion sector following the Covid-19 crisis.
At the end of June, ahead of the new digital fashion weeks, Pitti Immagine will launch Pitti Connect, an online platform and marketplace reserved to the exhibitors of its physical shows, now postponed to September.
After the serial cancellations of the June men's Fashion Weeks, the benchmark menswear show has announced the postponement of its next summer edition, which is now scheduled to be held in Florence on September 2-4.