This month’s annual edition of the Decoded Future event was completely digital and saw experts from Burberry, Matchesfashion and Stylus stressing how consumers are now participants in brands, not just shoppers.
Affordable fashion retailer River Island has seen a 45% rise in average order value after adding shoppable social content to its website, with dwell time also up, the company it worked with on the technology has claimed.
With ‘social shopping’ becoming an increasing focus for fashion retailers, River Island is “rolling out a suite of advanced tech, streamlining its social commerce capabilities to power discovery-driven purchasing.”
Hong Kong-listed beauty group L’Occitane said this week that its net profit in the year to March 31 soared almost 22% to at €117.6m, even though its revenue rise was more modest, up just over 8% to almost €1.43bn.
Handbags and accessories specialist Lulu Guinness is launching on-site social commerce with content tagged #HowDoYouLulu from Instagram being tracked down at speed and displayed on the brand’s website.