Informa Markets Fashion’s flagship fashion trade show is the latest apparel industry event to be canceled in the wake of the Covid-19 pandemic, as the company focuses its efforts on its new digital show for fall 2020.
It may only be digital but the upcoming debut Paris Fashion Week Online - Menswear looks to be very busy, with 68 events crammed into this month’s five-day season, and over a half dozen debutant brands.
The Italian fashion group, bought by Farfetch in 2019 and owner among others of Off-White and Palm Angels, has appointed Cristiano Fagnani, a manager with a 20-year career at Nike, to the newly created post of CMO.
The NYC-based designer will not host a runway show in September, calling on the fashion industry to rethink the system. The brand will instead present its collection in Fall, while also reorganizing its own rhythms.
The brand said it has already started delivering these products, including 15,000 goods through 2,500 care packages. The boxes include items from Dove, Dove Men+Care and Baby Dove to support frontline NHS staff.
Supima, often dubbed the "cashmere of cotton", has supplied dozens of alumni of its Supima Design Competition with fabric to create masks and gowns for medical workers and organizations in the Covid-19 frontlines.