Geox, the techy Italian footwear giant, and Dragon, the Formula E team owned by media investor Jay Penske, have signed a strategic long-term agreement that will result in the race car changing its name.
Italian shoemaker Geox expects its profitability to continue to grow in 2018 under new CEO and former Gucci top executive Matteo Mascazzini, as it overhauls its product range and stores, the company said on Friday.
Mario Moretti Polegato wants more women fall in love with Geox, his label famed for its "breathable” rubber soles. Now he has unveiled New:Do, a down jacket composed of polyester made of recycled plastic bottles.
Maurizio d’Angelo, CEO of the Italian shoe brand since 2007, is leaving the company acquired by Geox in 2009. Enrico Moretti Polegato, who has served as president of the brand until now, will replace d’Angelo as CEO.
After opening a subsidiary in China this past March, the Italian shoemaker annouces a retail agreement with RI Qing, a specialist in this field. The brand is planning on opening 400 stores in the next five years.