The iconic menswear trade show will open its doors in Florence from 12 to 14 January, reducing in length from four to three days, but with longer hours. The event will also maintain a digital platform.
Few people play as pivotal a role in Italian fashion as Raffaello Napoleone, the chief executive officer of Pitti Imagine, whose twice-a-year menswear salon is, to many people, the top-ranked fashion salon anywhere.
In an exclusive interview, Agostino Poletto, general manager of trade show Pitti Immagine, gives FashionNetwork.com an initial assessment of Pitti Connect. The site, launched in July, hosts three virtual exhibitions.
The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.
A select few fashion brands are managing to open boutiques this summer, but Dolce & Gabbana have chosen a more novel inauguration – a rarefied cabana in the Côte d’Azur’s legendary Grand-Hôtel du Cap-Ferrat.
Pitti Immagine has unveiled the website hosting all its trade shows until the end of October, featuring exhibitors’ collections and plenty of content and events, like ‘Sustainable Style’, headlined by Y/Project.
Pitti, fashion’s most important menswear trade fair, has praised the EU agreement to create a 750-billion-euro coronavirus recovery fund, and revealed more details of its plans to welcome Dolce & Gabbana in September.
On 2 and 3 September, the Italian fashion house will show its haute couture pieces alongside creations from a selection of Florentine craftsmen in an effort to kick start the fashion sector following the Covid-19 crisis.
Due to lack of participation, the Florence menswear show, whose June session had initially been postponed to September, will not take place. Organiser Pitti Immagine’s other summer shows will not be staged either.