At the end of June, ahead of the new digital fashion weeks, Pitti Immagine will launch Pitti Connect, an online platform and marketplace reserved to the exhibitors of its physical shows, now postponed to September.
We all still remember the fashion show she staged at last June's Pitti Uomo, which featured featured 3,500 guests. This Friday, instead, Carine Roitfeld is organizing an amfAR fashion show of confined models on YouTube.
Trade show organisers have been forced to cancel the events planned for June, and are reviewing their plans. Among the options, postponements and ramped-up virtual solutions, as the end of lock-down remains uncertain.
Fashion labels are coming up with new strategies to deal with a menswear season that has been hugely compromised by the Covid-19 pandemic, forcing the cancellation of the June trade shows and fashion weeks.
After the serial cancellations of the June men's Fashion Weeks, the benchmark menswear show has announced the postponement of its next summer edition, which is now scheduled to be held in Florence on September 2-4.
The heads of the US, British, French and Italian fashion industry federations have assessed the status of the Covid-19 emergency, and set up a meeting in April to decide on the June fashion week calendars.
The head of Confindustria Moda, the body representing the Italian fashion industry, is optimistic about Pitti Uomo’s June edition, and calls for a huge state push to promote Italy’s fashion and luxury labels worldwide.