There was a great of talk in Milan about 'sprezzatura', Italian for relaxed and being at ease. A suggestion that the city and its fashion needs to lighten up a little to entice new generation millennials to be consumers.
Italy's menswear fashion week drew to a close on Monday, with both Pitti Uomo and the Milanese runways witnessing the retreat of streetwear and a return to a certain chic elegance through more classic menswear.
The menswear brand Canali, currently undergoing a reorganisation, chose Pitti Uomo at the Palazzo Antinori, Florence, to unveil its new softer and younger image and to launch its first casual wear line.
At Milan Men's Fashion Week, Dorian Tarantini for M1992 and Luca Magliano for Magliano showcased two high-calibre collections, well-crafted down to the last detail, each with a distinctive personality.
Half the audience attending the first show of the new Milan menswear season had arrived from Pitti at Stazione Centrale. And they returned to the station in the evening for the latest Ermenegildo Zegna XXX collection.
Launched in 2015 by designer-entrepreneur Jon Koon and street artist Harif Guzman, New York-based luxury streetwear brand Haculla is expanding in Europe with a show in Florence that mixed bold graphics with rock.
Fashion designers, being ultimately artists, rarely have straight-line careers - one reason for the huge applause that greeted the culmination of the debut show of Aldo Maria Camillo in Florence on Thursday evening.