TikTok isn’t only a social media phenomenon, it’s also a key shopping destination with a new study showing shopping on TikTok grew 553% during the pandemic. That was almost triple the growth on Instagram and Facebook.
Luxury consumers seek out more information than ever online before making a purchase, relying especially on YouTube videos and giving particular importance to brand image, according to a study from Google and Kantar.
Covid-19 will continue to influence shopping habits this winter, according to research from Bazaarvoice that said consumers will be more cost-conscious this year due to the effects fo the pandemic on their finances.
Bazaarvoice has acquired social commerce solution Curalate to "create a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content”.
Pinterest Inc on Tuesday said advertisers were slowing spending on the image sharing company due to the COVID-19 pandemic and reported a bigger-than-expected first-quarter loss as costs surged from new user additions.