The Perfume Shop has opened its first experiential shop at Meadowhall shopping centre in Sheffield. It includes interactive features such as a central play table for perfume testing and a customisation area.
The Spanish brand will not take part in this fall's London Fashion Week, according to information obtained by FashionNetwork.com. Now the question is when and where Lutz Huelle will make his runway debut at the label.
Digital native Gen Z consumers still love shopping in physical shops and that has big implications for the beauty sector as these consumers spend more of their spare cash on cosmetics than any other generation does.