The Web3 product certification platform has raised €20 million from Tiger Global, Commerce Ventures, the Motier Ventures fund owned by the Moulin-Houzé family of Galeries Lafayette, and the former CEO of Jimmy Choo.
The event’s first edition will be held at the Grand Palais Ephémère from June 23 to 25 with Sneakerness and 70 fashion brands, and will feature video games, a skate park, and a metaverse dubbed ‘Dropville’.
The Sandbox virtual world has joined the Arianee consortium (whose members include Richemont and Paris Fashion Week) to enable consumers to access the NFT equivalent of the physical products they buy from labels.
The return to physical shows has boosted the online platform dedicated to Paris Women's Ready-to-Wear Week, whose number of unique visitors more than doubled this season, according to data crunched by Launchmetrics.
If any sector in fashion has enjoyed a global boom it is outerwear, from the ginormous success of Moncler to millions of ubiquitous puffers. However, few marques have married performance with polish as well as Mackage.