The latest luxury retailer to enter the vintage watch business is Bucherer, the largest big boutique for quality watches in Paris. It debuts a new Certified Pre-Owned section on Friday in its Parisian flagship.
Online retail giant Ebay has extended its authentication program to watches this week, in a move to limit the number of fake timepieces being sold on its platform, increasing consumer confidence in the items being sold.
One of the abiding mysteries in luxury is the far greater ability of Paris brands to outperform their venerable, respected and often very classy London rivals. Dunhill may be about to become a significant exception.
The growing importance of ‘hard luxury’ was further illustrated on Thursday as Yoox-Net-A-Porter’s high-end menswear arm Mr Porter announced the launch of its new watches offer combining commerce with content.