The chain is joining the rebranding wave and revamping its visual identity for the second time since it was launched. The new logo has already made its debut on the brand’s online store and social media accounts.
The Inditex brand, originally focused on intimates and loungewear, is putting activewear at the front and centre of its 2019 international strategy. The move is marked by a new brand image and the launch of Oysho_Sport.
A year after Oysho launched a clothing line dedicated to winter sports, the Spanish group has expanded its outerwear selection with Zara with a collection of coats and parkas made from recycled polyester.
Massimo Dutti has relaunched its fragrance offer with a more premium look, underlining the Spanish group’s ambition to tap into this thriving market. All Inditex brands, except Uterqüe, now have their own fragrance.
The Inditex group, whose objective is to sell its eight brands online across the whole world by 2020, is now adding another 106 countries to extend Zara’s web presence to 202 markets across the planet.